ECO-TOURISM

1. ECOTOURISM
   
   1. Laos
   1.1. Attraction
   i Nature
   · Caves
   · Rivers
   · Wildlife
   · Forests
   · Mountains
   · Flora and fauna
   ii Activities
   · Orchid photography
   · Adventure
   - Mountain bike
   - Trekking
   - Climbing
   - Camping
   - Kayaking
   - Bird watching
   - White water rafting (river rafting)
   - Elephant riding
   · Sports
   - Cycling
   · World heritage
   iii 20 national protected area
   1.2. 2000 – 699 million international arrivals spent around $476 billion
   2. Australia
   2.1. Attraction
   i Nature
   · Mountains
   · Rainforest
   · Savannah
   · Plains
   · Seas, lakes and rivers
   · World heritage area
   · Marine reserve
   · Geology of the coast
   · Deserts
   · Coral reefs
   · Flora and fauna
   · Caves
   ii Wildlife
   iii Kangaroo island
   iv Camel tour
   v Activities
   · Adventure
   - Adventure tour
   - Wildlife tour
   - Hiking
   - Camping
   - Canoeing
   - Snorkeling
   - Swimming
   - Quad biking
   - 4WDing
   - Abseiling
   - Rock climbing
   - White water rafting
   - Sea kayaking
   - Ocean Eco rafting
   - Walking tours
   - Fishing safari
   - Whales watching
   · Sports
   - Cycling
   · Cruises
   · Bus / 4WD tour
   vi National parks
   2.2. The Nature and Ecotourism Accreditation Program
   i A commitment to best practice ecological sustainability, natural area management and the provision of quality ecotourism experiences provide
   · Industry
   · Protected area
   · Local communities
   · Travellers
   2.3. The EcoGuide Certification Program
   i Is an industry driven certification program for nature and ecotour guides
   ii Provides an industry credential that rewards guides that achieve specified competencies and standards
   iii Designed to enhance Guides competencies, and assess a Guides skills, knowledge, personal attributes and actions
   2.4. Other association activities
   i An on-line searchable database of Ecotourism Australia (EA) members available through website
   ii Monthly electronic newsletter and email group for members
   iii lobbying for decisions and initiatives that improve the viability of the ecotourism industry
   iv Advocating for sustainable practices to be implemented across the tourism industry
   v Seminars and workshops on marketing, ecotourism business management, sustainable practices, the Eco Certification Program, Eco-guiding issues and training
   vi A lively, interesting and informative annual national conference held in a region with local ecotourism options
   2.5. Eco Certification Program
   i Assists travellers to choose and experience a genuine and authentic tour, attraction, cruise or accommodation that is environmentally, socially and economically sustainable
   ii Benefits
   · Implementation of ecologically sustainable practices
   · ECO is an internationally recognized brand for use in and on marketing material
   · ECO Certification provides a listing of products in the Green Travel Directory brochure
   · ECO Certification provides a listing of products in the eco search pages of the Ecotourism Australia website
   · Opportunity to promote product in the ‘Green Holiday Idea of the Month’ on the homepage of Ecotourism Australia’s website
   2.6. Ecotourism Australia
   i Major source of
   · Foreign exchange
   · Gross domestic product (GDP) – 1993-1994 (6.6%GDP)
   · Income ($13.1 billion (1995))
   · Employment – 1993-1994 (500,000 people)
   · Services exports (62.2% (1995))
   ii Must be ecologically sustainable to be successful
   iii Contribute long-term maintenance of ecosystems and species
   
   3. India
   3.1. Attraction
   i Nature
   · Biosphere reserves (protected areas)
   · Mangroves
   · Coral reefs
   · Deserts
   · Mountains and forests
   · Flora and fauna
   · Seas, lakes and rivers
   · Caves
   ii Activities
   · Ayurveda
   · Meditation
   · Adventure
   - Biking
   - Bird watching
   - Camel safari
   - Camping
   - Canoeing
   - Elephant safari
   - Hiking trails
   - Horse safari
   - Jeep safari
   - Kerala backwater
   - Mountain expeditions
   - Trekking
   - White water rafting
   · Cruise holidays
   · Yoga
   · Fishing
   iii Wildlife
   · 405 species
   iv 80 national parks
   v 441 sanctuaries
   4. Greece
   4.1. Attraction
   i Nature
   · Thousand of indented coasts
   · Imposing rocky massifs
   · Caves
   · Gorges
   · Lakes and rivers
   · Biotopes
   · Unique natural habitats
   · Mild climate
   · Beaches
   · Islands
   · National parks
   · Protected areas
   · Forests
   · Mountains
   · Waterfalls
   ii Activities
   · Adventure
   - Explore national parks
   - Watch and admire rare bird species
   - Canoe-kayak
   - Rafting
   - Monoraft
   - Hydro speed
   - Canyoning
   - Mountain biking
   iii Study
   iv Visit the unique marine parks
   5. New Zealand
   5.1. Attraction
   i Nature
   · Birds watching and sanctuaries
   · Farms
   · Glowworms and caves
   · Natural wildlife
   · Observatories and planetariums
   · Scenic landscape
   · Volcanic and geothermal
   · Whales, dolphins, seals and penguins
   ii Activities
   · Adventure
   - 4 WD, off-road and rally
   - Aerobatic flights
   - Bungy jumping
   - Canoeing and kayaking
   - Car and kart racing
   - Caving and canyoning
   - Climbing and abseiling
   - Diving
   - Fly by wire, flying fox and canyon swing
   - Glacier hiking and ice climbing
   - Gliding and paragliding
   - Hang gliding and micro light flights
   - Horse riding and treks
   - Hot air ballooning
   - Hunting and shooting
   - Jet boating and jet skiing
   - Motorcycles and quad bikes
   - Mountaineering
   - Paintball and laser games
   - Rafting
   - Sky diving
   - Sky jumping
   - Sky wire
   - Zorb and thrill rides
   · Sports
   - Mountain biking
   - Cycling
   · Art and culture
   · Fishing
   · Glaciers
   · Gardens
   · Golf, golf courses and golf cross
   · Meditation and retreats
   · Scenic flights
   · Sightseeing
   · Surfing and water sports
   · Theme and leisure parks
   · Tramping, hiking and guided walks
   · Cuisine
   iii Zoos and wildlife parks
   6. United States
   6.1. Attraction
   i Nature
   · Wildlife
   · Mountains
   · Marine biologist
   · Landscape
   · Culture
   ii Activities
   · Adventure
   - Adventure cruises
   - Bus tours and coach excursions
   - Heli-adventures
   - Hiking and trekking tours
   - Motorcycles tour
   - Polar expeditions
   - Railway and train tours
   - Canoeing
   - Eco and jungle lodges
   - Kayaking
   - Safaris
   - Scuba diving vacations
   - Shark diving adventures
   - Swimming with dolphins
   - Whale watching tours
   - Wildlife viewing tours
   - White water rafting
   - Mountain and rock climbing
   - Archaeological tours
   - Back and cross country skiing
   - Dog sledding vacations
   - Snowcat skiing
   - Snowmobiling
   - Birds watching
   · Sports
   - Bicycle tours
   - Mountain bikes
   - Golf vacations
   - Health and wellness
   - Multi sport adventures
   - Running vacations
   - Sports and fitness camp
   - Surfing vacations and camp
   · Fishing charters
   · Horseback riding
   iii National parks
   iv Size and growth
   · Lifestyle Of Health and Sustainability (LOHAS) estimates that ecotourism are among the fastest growing travel trends and are estimated to be a $77 billion market
   · Over 55 million US travelers are classified as “geo-tourists” or interested in nature, culture and heritage tourism
   · Recreational visits to national parks reached almost 277 million in 2004
   · Over 214 million visits occurred on forest service lands, waters and recreation sites in 2001
   · In the US federal lands alone, there are an estimated 900 million visits per year to national forests, parks, monuments, historic sites, recreational areas, protected areas, wildlife refuges, reserves and management areas (including adventures)
   · Spending on outdoor activities for US domestic trips has risen almost 30% between 1996 and 2001
   v Cultural sensitivity and local benefit
   · 62% of US travelers surveyed in 2003 say it is important that they learn about other cultures when they travel
   · 52% seek destinations with a wide variety of cultural and arts events or attractions
   · 49% of those surveyed prefer trips with small-scale accommodations
   vi Environment matters
   · 66% of the US adult population is interested in environmentally responsible travel
   · 75% of LOHAS market is interested in environmentally responsible travel
   vii Primary target market for ecotourism in the US
   · 35-54 years of age
   · 82% have a college education or higher
   viii Willingness to pay (WTP)
   · North American consumers are willing to pay on average US$1000-US$1500 per trip
   · A survey of US, British and Australia travelers revealed that 70% would pay up to US$150 more for a two-week stay in a hotel with “responsible environmental attitude”.
   · 58.5 million US travelers would pay more to use travel companies that strive to protect and preserve the environment
   
   7. Indonesia
   7.1. Attraction
   i Nature
   · 500 volcanoes
   · Forest
   · Culture
   · Island
   · Mountains
   · Marine bio diversity
   · Flora and fauna
   · Coral reefs
   ii Activities
   · Adventures
   - Climbing
   - Trekking
   - Surfing
   - Diving
   - Rafting
   - Paragliding spots
   - Wildlife tour
   - 3,500 species of animals
   - 28,000 flora species from tini rare orchids to the giant Raflesia flowers
   - Scuba divers
   - Fishing
   - Snorkeling
   -
   iii 50 national park
   iv Ecotourism Training for the Trainers
   · A ten days training to strengthen ecotourism planning, development and monitoring
   v
   
   
   
   Ecotourism Perspective Training
   · A four days basic ecotourism training, to increase ecotourism knowledge
   vi Ecotourism Development and Marketing
   · A three days basic ecotourism planning and development combine with field visit
   vii Ecotourism Interpretation Training
   · A two days training to increase the interpretation knowledge and skill
   viii Ecotourism Guide Training
   · A four days training to develop guide skill and knowledge
   ix Ecotourism Field Practice Training
   · A seven days training in ecotourism theory and its implementation in the Field, especially for community based participation issues, business and interpretation
   x US$95 billion earned from ecotourism activities (1993)
   xi Potential market for ecotourism is USA, where 43 million people are ready to undertake ecotours
   xii Targeting markets
   · 55-64 year old people who are wealthy enough
   · Junior successful executives aged 35-54 years
   · Aged 18-29 years